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One reason might be because you have poor resume content. If you want to improve your chances of getting a job, you need to improve the content of your resume. What you need is rich resume content. Organizations can receive hundreds and even thousands of resumes through the mail, email, or online job boards for one job opening. In order to pass the initial screening process your resume must stand out from the competition. In addition to standing out, the content of your resume must match the key selection criteria established for the position. This poses two significant challenges for most job searchers. The first challenge is how to make your resume stand out from the competition. The second is how to make sure your resume matches the key selection criteria established for the position. Resumes have not always been such an essential job search tool. When I began my practice as a career coach in 1982, resumes were used primarily by professionals looking for “white collar” employment. Today, having a resume is the “price of admission” for getting a decent job. Many organizations today require applicants to submit a resume before they will even consider their application. Looking for a job without a resume is like trying to pound a nail without a hammer. The selection process in most organizations today requires applicants to submit a resume. Depending on the organization, candidates for open positions can physically deliver their resume, mail it, fax it, email it, or post it electronically on a job board. Hiring organizations then reviews and screens resumes either manually or electronically to identify a short list of top candidates who will be invited for interviews. Why do so many resumes have poor content? Unfortunately, the vast majority of resumes have poor, rather than rich content. The reason is not for lack of information on how to write a good resume. Hundreds of resume books have been written since I began coaching, consulting, training, and writing about career transition, development, and management in 1982. During this time, I have noticed my clients, numbering in the thousands, share a common, but easy to solve career management problem. Most of my clients were completely unaware of how to market and sell themselves. The resume is the equivalent of a product brochure. The best resumes clearly and concisely convey a candidate’s competencies (personality, skills, abilities, and knowledge), experience, education, accomplishments, and career goals. These factors comprise the totality of who the candidate is as a product. While most people understand the need to include work history and education on their resumes, few realize the significance of competencies and accomplishments. It is virtually impossible to develop rich resume content a candidate lacks self-awareness about who they are as a product. A recipe for job misery So, often, when people lack
self-knowledge it leads measuring their self-worth by external standards.
Measuring one’s self-worth by external standards can either lead to a
false sense of security or insecurity. It matters little whether one is
the most or least talented, educated, or experienced individual in their
field, if they lack self-awareness, chances are they will not be happy in
their jobs.
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